About SGE Refresh

Our journey began as a small home-based initiative driven by passion and hard work. Over the past 21 years, that passion has transformed into a growing enterprise, trusted by customers and partners across India.

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Our Story

Every great journey starts with a small step — and ours began in a humble home in Vadodara, Gujarat. Founded by Mr. Ritesh Gandhi, SGE Refresh started with a simple mission: to bring freshness and shine to every vehicle through premium car air fresheners and car care products made in India.

What began as a small-scale venture soon turned into a passion for creating high-quality car perfumes, dashboard cleaners, and car wash shampoos that meet international standards. With unwavering dedication and hard work, Mr. Gandhi turned this dream into a brand that now symbolizes quality and trust across India.

Our Vision

At SGE Refresh, we aim to be India’s most trusted name in car air fresheners and car care essentials — a brand known for freshness, quality, and innovation. We envision a future where every Indian car carries the signature scent and shine of Refresh.

Our goal

To provide long-lasting car air fresheners and professional car cleaning products that enhance every drive, every day. Because at SGE Refresh, we believe your car deserves more than just care — it deserves to Refresh. Revive. Reimagine.

Our Growth

From a local startup to a national manufacturer — the growth story of SGE Refresh is one of resilience and innovation. After establishing a strong local presence, the company expanded into private label and OEM manufacturing for multiple car care brands across India. Our continuous research and focus on long-lasting performance have helped us build partnerships with clients in several states, delivering customizable car fresheners and auto detailing products at scale.

With a fully equipped manufacturing unit in the industrial zone of Vadodara, SGE Refresh produces a wide range of car care and fragrance products such as:

  • Car Air Fresheners: Rio Car Spray, Magic Gel Fresheners, Aroma Perfume Sprays, Teddy Fresheners

  • Car Care Products: Car Polish, Tyre Shiner, Dashboard Polish, Car Shampoo, Interior Cleaner, Wax Polish

Wide Product Portfolio

We offer a complete range of car air fresheners and car perfume products designed for strong retail demand and bulk distribution across India.

Strong Family Led Foundation

21 years of experience, we have grown by serving distributors and wholesale partners nationwide.

Quality Driven Manufacturing

Our car air fresheners are produced under strict quality control standards to ensure  batch consistency for bulk supply.

Competitive Pricing for Bulk Supply

We provide competitively priced car care products that enable distributors, wholesalers, and retailers to achieve sustainable margins and repeat business.